Digital Transformation Playbook:

Leverage Technology to Innovate Your Business

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Course Dates

STARTS ON

February 7, 2023

Course Duration

DURATION

6 weeks, online
4–6 hours per week

Course Fee

PROGRAM FEE

US$2,800

Course Information Flexible payment available
Course Fee

For Your Team

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LEAD THE FUTURE WITH A DIGITAL-FIRST MINDSET

More than ever, digitization is imperative for businesses to sustain competitive advantages and foster innovation. To design and successfully implement digital transformation initiatives, leaders need to be equipped with the right technical knowledge, strategic frameworks, and leadership best practices. Stanford Graduate School of Business, with its deep roots in Silicon Valley, has developed a unique curriculum to guide you on your digital transformation journey.

LATAM_STN DITR_70 %

of new value created in the economy over the next decade will be based on digitally enabled platform business models.

Source : The World Economic Forum
LATAM_STN DITR_55%

of all information and communications technology (ICT) investments by the end of 2024 will be direct digital transformation investments.

Source: IDC’s 2021 FutureScape

Key Takeaways

  • DEMYSTIFY THE TECH: Discover the endless application possibilities of AI and ML, cloud, automation, IoT, AR, and VR technologies to support digital transformation initiatives, and build your vocabulary to communicate more effectively with technical specialists.
  • LEVERAGE THE TECH: Evaluate the capabilities of these technologies to create business value.
  • DEVELOP YOUR STRATEGY: Develop strategies for shaping organizational culture and capabilities to achieve digital transformation.

Who Should Attend?

This program is ideal for professionals and leaders who are:

LATAM_STN DITR_Contruir

Building

Building a strong digital culture across their organization, aiming to exceed customer expectations and achieve operational efficiencies to remain competitive through digital initiatives.

LATAM_STN DITR_Planear

Planning

Planning to initiate technical projects or have stepped into roles that require a digital-first mindset for driving digital transformation in their departments.

LATAM_STN DITR_Explora

Exploring

Exploring growth opportunities through digitization and aspiring to broaden their digital knowledge.

Course Modules

Module 1:

Introduction to Digital Transformation

  • Define the benefits of digital transformation and how it can be applied to challenges faced by organizations to innovate
  • Identify digital transformation solutions that address organizational needs and new business models

Module 3:

Cloud Services and Data Analytics

  • Evaluate the capabilities of cloud services to address business needs or capture new opportunities.
  • Design a business experiment in which you will explain how to use data analytics and visualization to facilitate business decision making.

Module 5:

Automation, NC/LC, IoT, AR, and VR

  • Explore the capabilities and limitations of technologies.
  • Articulate the business values and trade-offs of implementing technologies, focusing on opportunities for automation within your organization.

Module 2:

Data Kingdom

  • Evaluate your familiarity with data and gain a deeper understanding of how to apply it to a given business need.
  • Identify ways to avoid common pitfalls that hinder data projects.

Module 4:

Artificial Intelligence and Machine Learning

  • Distinguish between three types of machine learning algorithms and how to apply them to address business needs and opportunities.
  • Discuss best practices and common pitfalls of artificial intelligence and machine learning implementation.

Module 6:

Organization and Execution

  • Develop a digital transformation road map by evaluating digital initiatives and defining short- and long-term strategic goals
  • Formulate strategies to transform individual behaviors and organizational culture to support digital transformation.

Module 1:

Introduction to Digital Transformation

  • Define the benefits of digital transformation and how it can be applied to challenges faced by organizations to innovate
  • Identify digital transformation solutions that address organizational needs and new business models

Module 2:

Data Kingdom

  • Evaluate your familiarity with data and gain a deeper understanding of how to apply it to a given business need.
  • Identify ways to avoid common pitfalls that hinder data projects.

Module 3:

Cloud Services and Data Analytics

  • Evaluate the capabilities of cloud services to address business needs or capture new opportunities.
  • Design a business experiment in which you will explain how to use data analytics and visualization to facilitate business decision making.

Module 4:

Artificial Intelligence and Machine Learning

  • Distinguish between three types of machine learning algorithms and how to apply them to address business needs and opportunities.
  • Discuss best practices and common pitfalls of artificial intelligence and machine learning implementation.

Module 5:

Automation, NC/LC, IoT, AR, and VR

  • Explore the capabilities and limitations of technologies.
  • Articulate the business values and trade-offs of implementing technologies, focusing on opportunities for automation within your organization.

Module 6:

Organization and Execution

  • Develop a digital transformation road map by evaluating digital initiatives and defining short- and long-term strategic goals
  • Formulate strategies to transform individual behaviors and organizational culture to support digital transformation.

For more information on the curriculum, please download the brochure:

Download Brochure

Course Walkthrough

LATAM_STN DITR_Sesiones en vivo

Live sessions

LATAM_STN DITR_Acceso a herramientas

Access to Stanford Graduate School of Business proprietary strategy tools and frameworks

LATAM_STN DITR_Inversión de tiempo

Manageable time investment (4-6 hours/week)

LATAM_STN DITR_Networking

Networking with global peers

TAM_STN DITR_Estudios de caso

Featured case study and industry examples

TAM_STN DITR_Comprobación de conocimientos

Knowledge checks to ensure understanding of program material

LATAM_STN DITR_Tareas para aplicar

Playbook assignments for you to apply the learnings to your own role or industry

LATAM_STN DITR_Certificado

Certificate of Completion from Stanford Graduate School of Business

Featured Course Elements

LATAM_STN DITR_Canvas

The Digital Transformation Canvas

The Digital Transformation Canvas is a five-point framework that helps you flesh out your digital initiatives, which are the basis of your digital road map.

LATAM_STN DITR_Marco Beneficios

The Benefits, Assets, Threats, and Liabilities (BATL) Framework

The proprietary BATL framework is a tool to help leaders assess new ventures, whether they are internal or external.

LATAM_STN DITR_Estudios de caso

Original Case Study

Innovation at Volkswagen: The Story of Digital: Lab by Professor Yossi Feinberg, Mitchel Scott, and Amadeus Orleans.

LATAM_STN DITR_Proyecto final

Capstone Project

Putting all of the elements into practice, you will define your goals, create a digital roadmap, flesh out the initiatives, and outline the next steps to support the implementation of this strategy—giving you a practical game plan to kick-start progress.

Meet The Faculty

Faculty Member_LATAM_STN DITR_ Jonathan Levav

Jonathan Levav

King Philanthropies Professor of Marketing

Jonathan Levav received his PhD in marketing from the Fuqua School of Business at Duke University and his AB in public and international affairs from Princeton University... More info
Faculty Member_LATAM_STN DITR_Yossi Feinberg

Yossi Feinberg

The Adams Distinguished Professor of Management and Professor of Economics

Yossi Feinberg joined Stanford Graduate School of Business in 1998. Apart from being a recipient of the distinguished teaching award, he serves as an editor and reviewer for many leading economic journals... More info

Featured Guest Speakers

Faculty Member_LATAM_STN DITR_Yael Garten

Yael Garten

PhD, Director of AI/ML Data Science & Engineering, Apple, and Board Member at Levi Strauss & Co.

Faculty Member_LATAM_STN DITR_Tomek Staszelis

Tomek Staszelis

MBA, Polpharma

Faculty Member_LATAM_STN DITR__Markus Sieger

Markus Sieger

CEO Polpharma Group, and Vice President of Medicines for Europe

Faculty Member_LATAM_STN DITR_Folasade Ayoola

Folasade Ayoola

PhD, MBA, Co-Founder/CSO, ElectricFish, and candidate for PhD in Energy Resources Engineering at Stanford

Faculty Member_LATAM_STN DITR_Cristian Corotto

Cristian Corotto

Chief Digital Officer, ABB Turbocharging

Faculty Member_LATAM_STN DITR_Sean Pegado

Sean Pegado

Product Analytics Manager, Cisco Meraki

Faculty Member_LATAM_STN DITR_Ravi Teja Chikkam

Ravi Teja Chikkam

Senior Data Scientist, Cisco Meraki

Faculty Member_LATAM_STN DITR_Mohammed AlShammasi

Mohammed AlShammasi

CEO Derayah Finance

Faculty Member_LATAM_STN DITR__Chris Elles

Chris Elles

Managing Director of Rolling Thunder Harley-Davidson

CERTIFICATE

Imagen de ejemplo del certificado que se otorgará tras completar con éxito este programa

CERTIFICATE

Upon completion of this course, you will receive a certificate of completion from Stanford Graduate School of Business.

Get in Touch with Our Learning Advisors Today

Our learning advisors have helped senior executives across the world choose the right program for their career goals. Schedule a one-to-one session to get a deeper understanding of why the Digital Transformation Playbook program is the right fit for you.

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