Digital Transformation Playbook:
Key Takeaways
DEMYSTIFY THE TECH: Discover the endless application possibilities of AI and ML, cloud, automation, IoT, AR, and VR technologies to support digital transformation initiatives, and build your vocabulary to communicate more effectively with technical specialists.
LEVERAGE THE TECH: Evaluate the capabilities of these technologies to create business value.
DEVELOP YOUR STRATEGY: Develop strategies for shaping organizational culture and capabilities to achieve digital transformation.
This program is ideal for professionals and leaders who are:
Building
Building a strong digital culture across their organization, aiming to exceed customer expectations and achieve operational efficiencies to remain competitive through digital initiatives.
Planning
Planning to initiate technical projects or have stepped into roles that require a digital-first mindset for driving digital transformation in their departments.
Exploring
Exploring growth opportunities through digitization and aspiring to broaden their digital knowledge.
Program Modules
For more information on the curriculum, please download the brochure:
Program Walk-Through
Access to Stanford Graduate School of Business proprietary strategy tools and frameworks
Manageable time investment (4-6 hours/week)
Live sessions with faculty
Playbook assignments for you to apply the learnings to your own role or industry
Networking with global peers
Featured case study and industry examples
Feedback on assignments to ensure the relevance of the program material
Certificate of Completion from Stanford Graduate School of Business
Featured Program Elements
The Digital Transformation Canvas
The Digital Transformation Canvas is a five-point framework that helps you flesh out your digital initiatives, which are the basis of your digital road map.
The Benefits, Assets, Threats, and Liabilities (BATL) Framework
The proprietary BATL framework is a tool to help leaders assess new ventures, whether they are internal or external.
Original Case Study
Innovation at Volkswagen: The Story of Digital: Lab by Professor Yossi Feinberg, Mitchel Scott, and Amadeus Orleans.
Capstone Project
Putting all of the elements into practice, you will define your goals, create a digital roadmap, flesh out the initiatives, and outline the next steps to support the implementation of this strategy—giving you a practical game plan to kick-start progress.
Meet The Faculty
King Philanthropies Professor of Marketing
onathan Levav received his PhD in marketing from the Fuqua School of Business at Duke University and his AB in public and international affairs from Princeton University. He i...
The Adams Distinguished Professor of Management and Professor of Economics
Yossi Feinberg joined Stanford Graduate School of Business in 1998. Apart from being a recipient of the distinguished teaching award, he serves as an editor and reviewer for m...
Featured Guest Speakers
PhD, Director of AI/ML Data Science & Engineering, Apple, and Board Member at Levi Strauss & Co.
MBA, Polpharma
CEO Polpharma Group, and Vice President of Medicines for Europe
PhD, MBA, Co-Founder/CSO, ElectricFish, and candidate for PhD in Energy Resources Engineering at Stanford
Chief Digital Officer, ABB Turbocharging
Product Analytics Manager, Cisco Meraki
Senior Data Scientist, Cisco Meraki
CEO Derayah Finance
Managing Director of Rolling Thunder Harley-Davidson
Certificate
Upon completion of this program, you will receive a certificate of completion from Stanford Graduate School of Business that you can share with your professional network.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 401 443 9709 (US) / +44 127 959 8043 (UK) / +65 3129 4367 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options are available.
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