Digital Transformation Playbook:

Leverage Technology to Innovate Your Business

Download Brochure

Get Your Brochure

Course Date

STARTS ON

February 29, 2024

Course Duration

DURATION

6 weeks, online
4–6 hours per week

Course Fee
Course Fee

For Your Team

Enroll your team and learn with your peers

Learn More

LEAD THE FUTURE WITH A DIGITAL-FIRST MINDSET

More than ever, digitization is imperative for businesses to sustain competitive advantages and foster innovation. To design and successfully implement digital transformation initiatives, leaders need to be equipped with the right technical knowledge, strategic frameworks, and leadership best practices. Stanford Graduate School of Business, with its deep roots in Silicon Valley, has developed a unique curriculum to guide you on your digital transformation journey.

LATAM_STN DITR_70 %

of new value created in the economy over the next decade will be based on digitally enabled platform business models.

Source : The World Economic Forum
LATAM_STN DITR_55%

of all information and communications technology (ICT) investments by the end of 2024 will be direct digital transformation investments.

Source: IDC’s 2021 FutureScape

Key Takeaways

  • DEMYSTIFY THE TECH: Discover the endless application possibilities of AI and ML, cloud, automation, IoT, AR, and VR technologies to support digital transformation initiatives, and build your vocabulary to communicate more effectively with technical specialists.
  • LEVERAGE THE TECH: Evaluate the capabilities of these technologies to create business value.
  • DEVELOP YOUR STRATEGY: Develop strategies for shaping organizational culture and capabilities to achieve digital transformation.

This program is ideal for professionals and leaders who are:

LATAM_STN DITR_Contruir

Building

Building a strong digital culture across their organization, aiming to exceed customer expectations and achieve operational efficiencies to remain competitive through digital initiatives.

LATAM_STN DITR_Planear

Planning

Planning to initiate technical projects or have stepped into roles that require a digital-first mindset for driving digital transformation in their departments.

LATAM_STN DITR_Explora

Exploring

Exploring growth opportunities through digitization and aspiring to broaden their digital knowledge.

Program Modules

Module 1:

Introduction to Digital Transformation

  • Define the benefits of digital transformation and how it can be applied to challenges faced by organizations to innovate
  • Identify digital transformation solutions that address organizational needs and new business models

Module 3:

Cloud Services and Data Analytics

  • Evaluate the capabilities of cloud services to address business needs or capture new opportunities.
  • Design a business experiment in which you will explain how to use data analytics and visualization to facilitate business decision making.

Module 5:

Automation, NC/LC, IoT, AR, and VR

  • Explore the capabilities and limitations of technologies.
  • Articulate the business values and trade-offs of implementing technologies, focusing on opportunities for automation within your organization.

Module 2:

Data Kingdom

  • Evaluate your familiarity with data and gain a deeper understanding of how to apply it to a given business need.
  • Identify ways to avoid common pitfalls that hinder data projects.

Module 4:

Artificial Intelligence and Machine Learning

  • Distinguish between three types of machine learning algorithms and how to apply them to address business needs and opportunities.
  • Discuss best practices and common pitfalls of artificial intelligence and machine learning implementation.

Module 6:

Organization and Execution

  • Develop a digital transformation road map by evaluating digital initiatives and defining short- and long-term strategic goals
  • Formulate strategies to transform individual behaviors and organizational culture to support digital transformation.

Module 1:

Introduction to Digital Transformation

  • Define the benefits of digital transformation and how it can be applied to challenges faced by organizations to innovate
  • Identify digital transformation solutions that address organizational needs and new business models

Module 2:

Data Kingdom

  • Evaluate your familiarity with data and gain a deeper understanding of how to apply it to a given business need.
  • Identify ways to avoid common pitfalls that hinder data projects.

Module 3:

Cloud Services and Data Analytics

  • Evaluate the capabilities of cloud services to address business needs or capture new opportunities.
  • Design a business experiment in which you will explain how to use data analytics and visualization to facilitate business decision making.

Module 4:

Artificial Intelligence and Machine Learning

  • Distinguish between three types of machine learning algorithms and how to apply them to address business needs and opportunities.
  • Discuss best practices and common pitfalls of artificial intelligence and machine learning implementation.

Module 5:

Automation, NC/LC, IoT, AR, and VR

  • Explore the capabilities and limitations of technologies.
  • Articulate the business values and trade-offs of implementing technologies, focusing on opportunities for automation within your organization.

Module 6:

Organization and Execution

  • Develop a digital transformation road map by evaluating digital initiatives and defining short- and long-term strategic goals
  • Formulate strategies to transform individual behaviors and organizational culture to support digital transformation.

For more information on the curriculum, please download the brochure:

Download Brochure

Program Walk-Through

Access to Stanford Graduate School of Business proprietary strategy tools and frameworks

Manageable time investment (4-6 hours/week)

Live sessions with faculty

Playbook assignments for you to apply the learnings to your own role or industry

Networking with global peers

TAM_STN DITR_Comprobación de conocimientos

Featured case study and industry examples

Feedback on assignments to ensure the relevance of the program material

Certificate of Completion from Stanford Graduate School of Business

Featured Program Elements

LATAM_STN DITR_Canvas

The Digital Transformation Canvas

The Digital Transformation Canvas is a five-point framework that helps you flesh out your digital initiatives, which are the basis of your digital road map.

LATAM_STN DITR_Marco Beneficios

The Benefits, Assets, Threats, and Liabilities (BATL) Framework

The proprietary BATL framework is a tool to help leaders assess new ventures, whether they are internal or external.

LATAM_STN DITR_Estudios de caso

Original Case Study

Innovation at Volkswagen: The Story of Digital: Lab by Professor Yossi Feinberg, Mitchel Scott, and Amadeus Orleans.

LATAM_STN DITR_Proyecto final

Capstone Project

Putting all of the elements into practice, you will define your goals, create a digital roadmap, flesh out the initiatives, and outline the next steps to support the implementation of this strategy—giving you a practical game plan to kick-start progress.

Meet The Faculty

Faculty Member_LATAM_STN DITR_ Jonathan Levav

Jonathan Levav

King Philanthropies Professor of Marketing

Jonathan Levav received his PhD in marketing from the Fuqua School of Business at Duke University and his AB in public and international affairs from Princeton University... More info
Faculty Member_LATAM_STN DITR_Yossi Feinberg

Yossi Feinberg

The Adams Distinguished Professor of Management and Professor of Economics

Yossi Feinberg joined Stanford Graduate School of Business in 1998. Apart from being a recipient of the distinguished teaching award, he serves as an editor and reviewer for many leading economic journals... More info

Featured Guest Speakers

Faculty Member_LATAM_STN DITR_Yael Garten

Yael Garten

PhD, Director of AI/ML Data Science & Engineering, Apple, and Board Member at Levi Strauss & Co.

Faculty Member_LATAM_STN DITR_Tomek Staszelis

Tomek Staszelis

MBA, Polpharma

Faculty Member_LATAM_STN DITR__Markus Sieger

Markus Sieger

CEO Polpharma Group, and Vice President of Medicines for Europe

Faculty Member_LATAM_STN DITR_Folasade Ayoola

Folasade Ayoola

PhD, MBA, Co-Founder/CSO, ElectricFish, and candidate for PhD in Energy Resources Engineering at Stanford

Faculty Member_LATAM_STN DITR_Cristian Corotto

Cristian Corotto

Chief Digital Officer, ABB Turbocharging

Faculty Member_LATAM_STN DITR_Sean Pegado

Sean Pegado

Product Analytics Manager, Cisco Meraki

Faculty Member_LATAM_STN DITR_Ravi Teja Chikkam

Ravi Teja Chikkam

Senior Data Scientist, Cisco Meraki

Faculty Member_LATAM_STN DITR_Mohammed AlShammasi

Mohammed AlShammasi

CEO Derayah Finance

Faculty Member_LATAM_STN DITR__Chris Elles

Chris Elles

Managing Director of Rolling Thunder Harley-Davidson

CERTIFICATE

Imagen de ejemplo del certificado que se otorgará tras completar con éxito este programa

CERTIFICATE

Upon completion of this program, you will receive a certificate of completion from Stanford Graduate School of Business that you can share with your professional network.

FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend that you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow up with you very shortly.


    Are there any prerequisites for this program?

    Participants must be 18 years old or above to apply to this program. Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page and in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


    Note that, unless otherwise stated on the program web page, all programs are taught in English, and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography—leading to a very rich peer learning and networking experience.


    At what other dates will this program be offered in the future?

    Check back to this program web page or email us at learner.success@emeritus.org to inquire whether future program dates or the timeline for future offerings has been confirmed.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and demonstrating an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.



    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter or resume or display it on your LinkedIn profile.
    The digital certificate will be sent approximately two weeks after the program end date, once grading is complete.


    Can I get a the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms, such as LinkedIn, Facebook, and Twitter.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants as per the terms of the agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any live stream webinars and office hours will require an internet connection as well. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up to seven days after the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and is usually referenced in the program brochure as well. Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).


    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do a bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor or email us at learner.success@emeritus.org for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enrolling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows participants to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please email us at learner.success@emeritus.org for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.

Still Not Sure?

Continue exploring available programs.

Browse All Programs

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Academic Advisors or call us at +1 401 443 9709  (US) / +44 127 959 8043 (UK) / +65 3129 4367 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.