Digital Transformation and AI Playbook:
LEAD THE FUTURE WITH A DIGITAL-FIRST MINDSET
More than ever, digitization is essential for businesses to sustain a competitive advantage and foster innovation. Leading digital transformation requires the right mix of technical knowledge, digital strategy frameworks, and leadership best practices. Through real-world applications, the Digital Transformation and AI Playbook program will enable you to harness digital technologies, lead with confidence, and create measurable value. Developed by Stanford Graduate School of Business with deep ties to Silicon Valley, this learning journey will prepare you for the next era of AI in business.
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Key Takeaways
DEMYSTIFY THE TECH: Discover the endless applications of digital technologies, including AI, machine learning (ML), cloud, automation, IoT, AR, and VR, to support your digital transformation initiatives, and build your vocabulary to communicate more effectively with technical specialists.
EXPLORE AI'S ROLE IN TRANSFORMATION: Understand AI and ML — including emerging technologies like foundation models and AI agents — and evaluate where they can add value in your business model.
LEVERAGE THE TECH: Evaluate the capabilities of emerging technologies to create business value and gain a competitive advantage.
DEVELOP YOUR STRATEGY: Develop a digital strategy for shaping organizational culture and capabilities to achieve digital transformation.
This program is ideal for professionals and leaders who are:
Building
Building a strong digital culture across their organization and aiming to exceed customer expectations and achieve operational efficiencies to remain competitive through digital transformation and digital technologies.
Planning
Planning to initiate technical projects or have stepped into roles that require a digital-first mindset for driving AI and digital transformation in their departments using AI, ML, and emerging technologies.
Exploring
Exploring growth opportunities through digitization and aspiring to broaden their knowledge of ML and AI in business, data analytics, and automation.
Program Modules
Define the benefits of digital transformation and how it can be applied to challenges faced by organizations to innovate.
Identify digital transformation solutions that address organizational needs and support new business models.
Evaluate your familiarity with data, and gain a deeper understanding of how to apply it to a given business need.
Identify ways to avoid common pitfalls that hinder data projects.
Describe how data can become the basis for new business models.
Evaluate the capabilities of cloud services to address business needs or capture new opportunities using digital technologies.
Design a business experiment in which you will explain how to use data analytics and visualization to facilitate business decision making.
Distinguish between the three types of ML algorithms and how to apply them to address business needs and opportunities.
Discuss best practices and common pitfalls of AI and ML implementation.
Explore the capabilities and limitations of automation and related technologies.
Articulate the business value and trade-offs of implementing cutting-edge technologies, focusing on opportunities for automation within your organization.
Develop a digital transformation road map by evaluating digital initiatives and defining short- and long-term digital strategy goals.
Formulate strategies to transform individual behaviors and organizational culture to support digital transformation.
For more information on the curriculum, please download the brochure:
Live Sessions
The program includes three live online sessions led by renowned Stanford faculty, each covering a key area of AI and digital transformation. These sessions will be recorded and made available for later viewing.
Live Session 1: The State of AI
Discover how the AI ecosystem is evolving, examining its various layers, from AI infrastructure and foundation models to frameworks and applications. Explore cutting-edge topics, including agentic AI, RAG, distillation, MCP, multimodal AI, and robotics, and their business implications.
Live Session 2: AI and People
Examine psychological barriers to AI adoption and discuss what consumer behavior reveals about resistance to AI-based products in different situations.
Live Session 3: Business Models in the Age of AI
Learn how AI is driving new business models with examples and exercises focused on strategy, value creation, and innovation.
Note: Live session topics and availability are subject to change.
Program Walk-Through
Access to Stanford Graduate School of Business proprietary strategy tools and frameworks
Manageable time investment (4-6 hours/week)
Live sessions with faculty
Playbook assignments for you to apply the learnings to your own role or industry
Networking with global peers
Featured case study and industry examples
Feedback on assignments to ensure the relevance of the program material
Certificate of Completion from Stanford Graduate School of Business
Featured Program Elements
The Digital Transformation Canvas
The Digital Transformation Canvas is a five-point framework that helps you flesh out your digital initiatives, which are the basis of your digital road map.
The Benefits, Assets, Threats, and Liabilities (BATL) Framework
The proprietary BATL framework is a tool to help leaders assess new ventures, whether they are internal or external.
Real-World Case Study
Innovation at Volkswagen: The Story of Digital: Lab by Professor Yossi Feinberg, Mitchel Scott, and Amadeus Orleans.
Capstone Project
This capstone project provides an opportunity to put all of your program learning into practice. In this project, you will define your goals, create a digital road map, flesh out the initiatives, and outline the next steps to support the implementation of your strategy. It will function as a practical game plan for you to kick-start your progress.
Meet The Faculty
King Philanthropies Professor of Marketing
Jonathan Levav received his PhD in marketing from the Fuqua School of Business at Duke University and his AB in public and international affairs from Princeton University. He ...
The Adams Distinguished Professor of Management and Professor of Economics
Yossi Feinberg joined Stanford Graduate School of Business in 1998. Apart from being a recipient of the distinguished teaching award, he serves as an editor and reviewer for m...
Featured Guest Speakers
PhD, Director of AI/ML Data Science & Engineering, Apple, and Board Member at Levi Strauss & Co.
MBA, Polpharma
CEO Polpharma Group, and Vice President of Medicines for Europe
PhD, MBA, Co-Founder/CSO, ElectricFish, and candidate for PhD in Energy Resources Engineering at Stanford
Chief Digital Officer, ABB Turbocharging
Product Analytics Manager, Cisco Meraki
Senior Data Scientist, Cisco Meraki
CEO Derayah Finance
Managing Director of Rolling Thunder Harley-Davidson
Certificate
Upon completion of this program, you will receive a certificate of completion from Stanford Graduate School of Business that you can share with your professional network.
FAQs
How do I know if this program is right for me?
After reviewing the information on the program landing page, we recommend that you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow up with you very shortly.
Are there any prerequisites for this program?
Participants must be 18 years old or above to apply to this program. Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page and in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.
Note that, unless otherwise stated on the program web page, all programs are taught in English, and proficiency in English is required.
What is the typical class profile?
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography—leading to a very rich peer learning and networking experience.
At what other dates will this program be offered in the future?
Check back to this program web page or email us at learner.success@emeritus.org to inquire whether future program dates or the timeline for future offerings has been confirmed.
How much time is required each week?
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities, including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours as per the specific program schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The program is designed to be highly interactive while also allowing time for self-reflection and demonstrating an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
How do I interact with other program participants?
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter or resume or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program end date, once grading is complete.
Can I get a the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms, such as LinkedIn, Facebook, and Twitter.
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants as per the terms of the agreement.
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any live stream webinars and office hours will require an internet connection as well. However, these sessions are always recorded, so you may view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up to seven days after the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and is usually referenced in the program brochure as well. Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do a bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor or email us at learner.success@emeritus.org for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows participants to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please email us at learner.success@emeritus.org for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Are there any restrictions on the types of funding that can be used to pay for the program?
Program fees for Emeritus programs with Stanford Graduate School of Business Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 401 443 9709 (US) / +44 127 959 8043 (UK) / +65 3129 4367 (SG)
Flexible payment options are available.
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