Digital Transformation and AI Playbook:
Key Takeaways
DEMYSTIFY THE TECH: Discover the endless applications of digital technologies, including AI, machine learning (ML), cloud, automation, IoT, AR, and VR, to support your digital transformation initiatives, and build your vocabulary to communicate more effectively with technical specialists.
EXPLORE AI'S ROLE IN TRANSFORMATION: Understand AI and ML — including emerging technologies like foundation models and AI agents — and evaluate where they can add value in your business model.
LEVERAGE THE TECH: Evaluate the capabilities of emerging technologies to create business value and gain a competitive advantage.
DEVELOP YOUR STRATEGY: Develop a digital strategy for shaping organizational culture and capabilities to achieve digital transformation.
This program is ideal for professionals and leaders who are:
Building
Building a strong digital culture across their organization and aiming to exceed customer expectations and achieve operational efficiencies to remain competitive through digital transformation and digital technologies.
Planning
Planning to initiate technical projects or have stepped into roles that require a digital-first mindset for driving AI and digital transformation in their departments using AI, ML, and emerging technologies.
Exploring
Exploring growth opportunities through digitization and aspiring to broaden their knowledge of ML and AI in business, data analytics, and automation.
Program Modules
For more information on the curriculum, please download the brochure:
Live Sessions
The program includes three live online sessions led by renowned Stanford faculty, each covering a key area of AI and digital transformation. These sessions will be recorded and made available for later viewing.
Live Session 1: The State of AI
Discover how the AI ecosystem is evolving, examining its various layers, from AI infrastructure and foundation models to frameworks and applications. Explore cutting-edge topics, including agentic AI, RAG, distillation, MCP, multimodal AI, and robotics, and their business implications.
Live Session 2: AI and People
Examine psychological barriers to AI adoption and discuss what consumer behavior reveals about resistance to AI-based products in different situations.
Live Session 3: Business Models in the Age of AI
Learn how AI is driving new business models with examples and exercises focused on strategy, value creation, and innovation.
Note: Live session topics and availability are subject to change.
Program Walk-Through
Access to Stanford Graduate School of Business proprietary strategy tools and frameworks
Manageable time investment (4-6 hours/week)
Live sessions with faculty
Playbook assignments for you to apply the learnings to your own role or industry
Networking with global peers
Featured case study and industry examples
Feedback on assignments to ensure the relevance of the program material
Certificate of Completion from Stanford Graduate School of Business
Featured Program Elements
The Digital Transformation Canvas
The Digital Transformation Canvas is a five-point framework that helps you flesh out your digital initiatives, which are the basis of your digital road map.
The Benefits, Assets, Threats, and Liabilities (BATL) Framework
The proprietary BATL framework is a tool to help leaders assess new ventures, whether they are internal or external.
Real-World Case Study
Innovation at Volkswagen: The Story of Digital: Lab by Professor Yossi Feinberg, Mitchel Scott, and Amadeus Orleans.
Capstone Project
This capstone project provides an opportunity to put all of your program learning into practice. In this project, you will define your goals, create a digital road map, flesh out the initiatives, and outline the next steps to support the implementation of your strategy. It will function as a practical game plan for you to kick-start your progress.
Meet The Faculty
King Philanthropies Professor of Marketing
onathan Levav received his PhD in marketing from the Fuqua School of Business at Duke University and his AB in public and international affairs from Princeton University. He i...
The Adams Distinguished Professor of Management and Professor of Economics
Yossi Feinberg joined Stanford Graduate School of Business in 1998. Apart from being a recipient of the distinguished teaching award, he serves as an editor and reviewer for m...
Featured Guest Speakers
PhD, Director of AI/ML Data Science & Engineering, Apple, and Board Member at Levi Strauss & Co.
MBA, Polpharma
CEO Polpharma Group, and Vice President of Medicines for Europe
PhD, MBA, Co-Founder/CSO, ElectricFish, and candidate for PhD in Energy Resources Engineering at Stanford
Chief Digital Officer, ABB Turbocharging
Product Analytics Manager, Cisco Meraki
Senior Data Scientist, Cisco Meraki
CEO Derayah Finance
Managing Director of Rolling Thunder Harley-Davidson
Certificate
Upon completion of this program, you will receive a certificate of completion from Stanford Graduate School of Business that you can share with your professional network.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 401 443 9709 (US) / +44 127 959 8043 (UK) / +65 3129 4367 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options are available.
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